We are a Swiss family business with many years of experience in the watchmaking industry. The company's origins date back to the early 20th century. At that time, leather products were manufactured in Zurich under the name "Leder Locher." Later, the business operated under the name "Wohlmann Uhrbänder." In 2007, the company was renamed Gino Hug Uhrenband AG following the acquisition of Gino Hug. Following Manuel Hug's entry into the company, the name was slightly adjusted again and has since been Hug Uhrband AG.

In 2015, our company relocated from Rennweg to Gutstrasse in Zurich due to lack of space. Severin Hug has also been part of our family business since 2017. We are proud of our steady growth and development: In 2018, we acquired the long-established watch strap brand Rhein Fils, which has stood for first-class quality and exclusive design in St. Imier since 1913. Learn more about this renowned brand in our Rhein Fils section.

Since 2021, the management has been in the hands of Manuel and Severin Hug, who continue the legacy of their father, Gino Hug, with great dedication and experience. Our family-run structure, combined with speed and flexibility, makes us a reliable partner for demanding clients. At our Zurich location, we currently employ six people who work passionately and expertly to ensure your satisfaction every day.

Hug Uhrband AG is pleased to announce the acquisition of the renowned German manufacturer Di-Modell from Tauberbischofsheim, Baden-Württemberg, in 2024. With this step, we are significantly strengthening our position in the watch strap market and expanding our know-how with valuable expertise from a long-established manufacturer.

For decades, Di-Modell has been known for its high-quality leather straps, which impress with their craftsmanship, attention to detail, and commitment to the highest brand quality. Every Di-Modell watch strap is a small masterpiece – crafted from the finest materials and with timeless elegance that meets the highest standards.

Through the close collaboration between Hug Uhrband AG and Di-Modell, customers continue to benefit from first-class products and comprehensive service. Together, we focus on sustainability, Swiss precision, and top-quality craftsmanship to offer you durable and aesthetically pleasing watch straps.


We are passionate about manufacturing and selling watch straps in a wide variety of designs and sizes. We place great importance on quality and sustainability: That's why we only offer handcrafted watch straps made by carefully selected producers. We use only certified leather and other high-quality materials such as rubber or stainless steel.

We will find a solution tailored to your question.

  • Do you own an older watch for which original replacement straps are no longer available?
  • Would you like to give your watch a new look or personalize it?
  • Are you looking for a suitable watch strap for a special occasion?
  • Do you find your watch less than comfortable to wear because the strap is too loose or too tight?
  • Do you have sensitive skin and are allergic to conventional watch straps?

You've come to the right place. As a specialist in both classic watch straps and smartwatches, we offer a wide range of materials, colors, and fits – even for sensitive skin types.

Our service is particularly important to us: Under the motto "ordered today, installed tomorrow," we guarantee fast and reliable delivery as well as competent advice.

In addition to our watch straps, we are continually expanding our portfolio with high-quality watch products. You'll also find exclusive watch winders and travel cases from the traditional brand Rapport London, which have been manufactured in Cardiff since 1898. These technical masterpieces made of premium materials delight collectors worldwide.

On behalf of the entire team, we would like to thank you for your interest in Hug Uhrband AG and your trust in our products and services. We look forward to working with you to find the perfect watch strap – for a stylish look and maximum comfort.

Your team at Hug Uhrband AG

uhrenband.ch

Hug Uhrband AG
Gutstrasse 73
8055 Zurich
Switzerland
shop@uhrband.ch